The Guenther Steiner way – Drive To Survive's 'reality TV superstar' and the show's impact in the US

Back in 2018, a camera crew invaded the F1 paddock. In the manner of these things, it was, then wasn’t, a big deal. Teams got used to the boom mike hovering over their conversations; the (extremely) skilled film crew, adept at fading into the background, didn’t get in the way and no-one really paid it much heed.

This unnamed Netflix fly-on-the-wall documentary didn’t particularly matter. Mercedes and Ferrari, in entirely predictable fashion, decided such things were an unwelcome distraction and declined to take part – championships to contest and all that.