The top finds from the exclusive F1 Hub and F1 Flagship pop-up stores

Ahead of this weekend's British Grand Prix, Formula 1's two brand-new stores have what you need, whether you live for the thrill of the race or have a passion for high-octane fashion. Fans at Silverstone can explore the F1 Flagship Store in the concert area, while those in London should visit Oxford Street during July to catch F1 Hub for plenty of unique pieces that are perfect for an eye-catching race-day look.

From the Disney, LEGO and ETAI collections to the British Grand Prix capsule, there's enough choice to suit every type of racing and fashion fanatic. With the F1 Flagship store available throughout the race weekend and F1 Hub open until 26 July, here's everything you need to know about the special retail experiences, with our favourite finds below.

The Stores

F1 Hub:

The F1 Hub will be in the heart of London on Oxford Street until 26 July, with the store opening from 1000 to 2100 Monday to Saturday and 1200 to 1800 on Sunday, offering you the chance to immerse yourself in the world of F1, with exclusive collections, special collaborations and classic team merch.

Whether you want to get your hands on the new ETAI, LEGO and Disney collections, try some of the popular F1 Arcade sims, or even just soak in the vibrant atmosphere, F1 Hub is the ultimate racing experience for anyone visiting London’s West End.

F1 Flagship store:

Silverstone will have a special addition this year with the new F1 Flagship store in the concert area – bringing exclusive fashion, merchandise, and culture trackside. Ticket holders can discover a curated edit of race‑week exclusives and British‑inspired collections at these opening times:

Thursday, July 2 – 1100 to 2030

Friday, July 3 – 0800 to 2030

Saturday, July 4 – 0800 to 2000

Sunday, July 5 – 0700 to 2000

The Flagship store is the place at track to connect with the moment and style of Formula 1, so make the most of it and find some time to head down to the main stage area.

The Collections

Disney x F1 and F1 ACADEMY:

Fans can't get enough of the Disney x F1 collaboration, so it's great to see that both F1 Hub and the Flagship store will have plenty of magic Mickey Mouse favourites on offer. The range includes some gems from the original collection, including graphic tees and retro American bomber jackets, but keep an eye out for the Mickey Motors hoodies, the special British Grand Prix x Disney one-off pieces, and the clean Mickey and Friends quarter-zips.

But that's not all – the iconic Mickey Mouse logo can be found on hats, keychains, and pins, perfect items to bring your merchandise collection to life. And, of course, the Disney x F1 ACADEMY collection has some eye-catching items featuring Minnie Mouse – check out the lilac graphic tees and stunning sweaters, available in cream or brown. Whether you are looking for a memento from your trip or you're after some everyday essentials for your wardrobe, the Disney collection has something for everyone.

The F1 BritishGP Capsule:

As was the case in Miami, the Flagship store is offering a unique opportunity to take home some quintessentially British Grand Prix merchandise through the F1 BritishGP Capsule. The race-week exclusives capture the feel and atmosphere of Silverstone – it's a carefully curated collection filled with nods to UK motorsport heritage. There are standout pieces, including the tartan quarter-zip hoodie, racing jacket and caps that combine motorsport with a horse racing aesthetic – perfect for a head-turning outfit that feels apt for racing in Britain.

There are some vintage-inspired options with classic racing motifs and clean lines, such as the black and white zip-up jacket, while racing green is a key theme throughout the collection. The rugby shirt is a must, while the hoodie is ideal for the changeable weather conditions of Silverstone.

If you want your race weekend look to seamlessly fit into your surroundings, this capsule is for you.

F1 x ETAI:

Excitingly, F1's recently announced collaboration with Los Angeles-based design innovator ETAI made its debut at F1 Hub, while the new range will also be available at the Flagship store for trackside fans at Silverstone. The brand is always pushing the boundaries with fashion – this collection being headlined by a series of 3D-printed textures applied to a wide variety of items.

Each piece is expertly crafted with human precision, technical printing, and finishing, so look out for the clean and contemporary racing-inspired garments. Some favourites include the red and black jackets covered with intricate F1 decals, and the cream buttoned jacket with red racing lines that will complement lots of different looks. There’s plenty more, with hoodies, tees and accessories all available at both stores and online too.

F1 x LEGO:

It has been a smooth introduction to Formula 1 for LEGO, especially thanks to their iconic showing in Miami last year, and if you want to get in on more brick-built action in July, then the F1 Hub is the place to be. The store will contain all the usual bestsellers so you can build your favourite driver's car and helmet – the DUPLO and Speed Champions sets remain excellent gift options.